Visual reference and planning materials

 In terms of visual references and planning materials, after all, the theme is traditional Chinese culture, so I will choose the famous Song font from traditional Chinese culture, as the Song dynasty was the heyday of the culture, and the Song font is exquisite and atmospheric, with a sense of sharpness and a strong recognition of individual fonts. In terms of colour, I would use Chinese red as the main colour and some vintage gold as a secondary colour. Gold is a symbol of royalty and royalty in traditional Chinese culture, adding a sense of sophistication to the website.