When I first considered creating a project to promote traditional Chinese culture, I researched the cultural context of the project. I researched existing media that focused on traditional Chinese culture such as books (General Knowledge of Ancient Chinese Culture), films (Farewell My Concubine) and documentaries (China on the Tip of the Tongue). From there, I created initial visual references and planning materials such as mood boards, style boards, typography, colour charts and reference images. The book General Knowledge of Ancient Chinese Culture contains the history of several traditional cultures such as astronomy, calendar, music, geography, imperial examinations, names, rituals, crowns, marriage, burial, patriarchy, kinship, mourning clothes, palaces, carriages, food and clothing. In the film Farewell My Concubine, at the beginning of the film, the famous actor enters the capital, the street is full of gongs and drums, the crowd is boisterous, the status of the actor is hi...